There is a source of unlimited free traffic and leads that is so cheap, you’d wonder why millions of internet businesses bother to make Google billions of dollars in Adwords revenue in the first place.

If you’ve ever come close to bankruptcy because of escalating pay-per-click costs, then you’ll be relieved to know of this simple, user-friendly, cheap (as in “lower than the price of a decent meal” cheap) and virtually unlimited source of targeted traffic and leads.

This source has been around for many years and will be for more to come.

It has been responsible for creating the fortunes of many who have learned how to use it and leverage it to their advantage. It is not fickle like the constantly changing search engine algorithms. It consists of millions of people worldwide who have their credit cards in hand and PayPal accounts cookied, ready to exchange money for value.

This giant is none other than eBay.

Let me ask you this question - has eBay ever crossed your mind as a potential part and parcel of your online business’s marketing strategy?

If yes, good for you, then my next question begs, how successful have you been with using eBay to nourish your business with fresh traffic and leads?

If no, why not? Do you know that eBay can be a great source of ever-flowing leads and traffic? No, it is not only a place for people to sell their weird artefacts to rich, unsuspecting buyers from another part of the globe; it has also been responsible for building and supplying million-dollar businesses with fresh injections of traffic and qualified, paying leads.

So how do you go about wielding the massive power of eBay to your advantage?

Let’s say, to use a very popular real-life example, that you’re in the info-marketing business. You sell info-products in the form of e-books, audio’s, videos or teleseminars concerning a certain topic that is close to your heart. What would be a typical info-marketer’s reflex when it comes to launching a new info-marketing business that is in need of traffic and leads? She would usually consult the almighty Google Adwords to deliver visitors to her landing page at cents - sometimes dollars - per click.

Now, I know that there are ways and means, methods and tactics to utilise Adwords or other pay-per-click’s to the fullest without wiping out your bank account. And these usually come in the form of e-books you’d normally get from ClickBank written by some shady personality who’s reputedly earned millions from affiliate earnings using Adwords to bring traffic to his sites.

But the eBay method is simpler, less costly and faster. The eBay method of driving traffic and leads to your online business allows you to be able to afford failing quickly and frequently as you test out your marketing funnel, sales copy and track all of that traffic and leads.

Now what should the savvy online info-marketer do if he is not ‘educated’ in the ways of eBay? He should consult the best, most relevant experts!

Who should he consult? The person who claims to be an eBay expert, or a proven power-seller?

Someone who might already be a power-seller but who just sells physical goods online or someone who has successfully used eBay to generate an influx of traffic and leads to his online business such that it is responsible for him earning hundreds of thousands of dollars in only a few short months?

I guess the choice is clear to you by now.

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